<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>B2b on E:H</title><link>https://my-blog-omega-ashy.vercel.app/tags/b2b/</link><description>Recent content in B2b on E:H</description><generator>Hugo</generator><language>en-us</language><lastBuildDate>Thu, 18 Jun 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://my-blog-omega-ashy.vercel.app/tags/b2b/index.xml" rel="self" type="application/rss+xml"/><item><title>The Empathy Gap: Why B2B SaaS Platforms Need Design Thinking, Not Just Engineering</title><link>https://my-blog-omega-ashy.vercel.app/posts/design-thinking-for-b2b/</link><pubDate>Thu, 18 Jun 2026 00:00:00 +0000</pubDate><guid>https://my-blog-omega-ashy.vercel.app/posts/design-thinking-for-b2b/</guid><description>An article describing the importance of investing in Design Thinking</description></item></channel></rss>